Education

Interaction & UI/UX Design, M.A.
Web Application Development, C.P.E.
Marketing, B.S.

Experience

Design & Development Director - Interactive Learning

As the Design & Development Director, I lead the creation of innovative interactive learning solutions that align with our enterprise infrastructure roadmaps, focusing on data, cloud, and AI capabilities. My mission is to architect scalable, individualized learning experiences while driving operational efficiency and reducing expenses (OPEX). I oversee a talented team of leaders across design, development, and delivery verticals, ensuring our strategies not only meet organizational goals but also enhance learner engagement and outcomes.

Executive Staff Director - Technology & Operations

Responsible for leading the enterprise integrated strategy for the Technology Operations division. Includes creating strategic alignment for both Customer Experience and Infrastructure departments. Championed the development of an enterprise-led portfolio strategy, prioritizing robust horizontal integration across verticals. Orchestrated cross-organizational, cross-functional collaboration to distill complex business challenges, ensuring the delivery of infrastructure and customer experience  solutions that meet enterprise IT objectives with accountability.

Creative Director - Mobile App Experience Design

Lead role in shaping "north star" visions that solidified product development and marketing strategy. Crafted strategic design concepts for these visions. Engaged in hands-on work to refine and elevate existing experiences. This involved generating impactful artifacts such as customer journeys, ecosystem maps, design prototypes, wireframes, and final visual design specifications.

Technology Manager - Marketing Technology & Product Development

Led product development and engineering teams (API) to enhance online shopping experiences for Automobile and Renters insurance products. This nimble API solution expanded the brand’s ability to connect with more customers in more ways by delivering a convenient and seamless sales process - whether on StateFarm.com or on a site of one of the brand’s business partners.

Marketing Zone Assistant Manager - Event & Sponsorship

Developed marketing strategy and coordinated the brand’s national sponsorship of the State Farm Bayou Classic. The execution of this nationally televised collegiate football game involved all aspects of the creative development and go-to-market strategy. This included  both digital/ print as well as event marketing execution, contract negotiation, and logistical planning.