Motion Graphics
Balanced Life Energy Visualization
About
As part of the Balanced Life Application Design, it was important to develop a visual language to express how the moving meditations were intended to impact your energy flows.
Visual Design
Here you'll see examples that used particle effects and live footage to achieve the desired effect of how energy should be imagined during the moving meditations.
Result
The result was composited together in After Effects and mixed with a voice over to guide the practitioner through the exercise. It was optimized to be experienced on a tablet.
Motion Design Study
The development of the concept was based on initial sketches that would ultimately help establish the look and feel of the full video. The demo video needed to be integrated into the larger product development video which can be viewed here. VIEW PROJECT Video
Research: Personas
This target audience was developed in parallel for the Balance Life App. The videos were just a portion of the App and we targeted the following personas as we research what the video needed to accomplish: Sharon the CPA with high attention to detail. Mike the Attorney, who needs visual stimulation to maintain his attention. Lastly, there is Kelly the Advertising Exec constantly on the move with an critical eye for creative detail.
Problem Defined
The next phase of the study involved refining our personas following an analysis of surveys in order to better understand the shape of the problem the video needed to solve. All data pointed to focusing in on addressing a need for detailed movement instruction, visually interesting but relevant. And finally, high production value that would ultimately speak to the quality of the experience and product reputation.
Ideation & Prototyping
The analysis progressed to the phase of developing ideas the captured the essence of the survey data. All signs pointed to not just a video demonstrating the movements but some way to visually express the energy patterns associated with the movements. This visual expression was later tested and ultimately led to development of a high fidelity video produced with particle effects.
Motion Tracked and Particle Effects Composited
Original footage was edited in Adobe Premier for color correction and re-timing. Adobe Afer Effects was the used for tracking, particle effects and HUD simulation. At stage I was confident that video prototype would integrate seamlessly into the the application and play a vital role in the Moving Meditation exercises.
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